October 23, 2021


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Facebook’s right to be worried – only 2% of iOS users will allow tracking

What you need to know

  • Only 2% of people say they intend to let ad companies track them from app to app.
  • More than 71% say they will block ATT requests.

Maybe it could just be less creepy.

Apple released iOS 14.5 earlier this week and with it, we saw the arrival of a feature that’s been in the headlines for months. App Tracking Transparency (ATT) will allow users to choose whether apps, developers, and ad companies can track them from one app to another. Facebook has been particularly vocal about the impact it could have – and an iMore poll suggests that it was right to be worried about its business model.

According to a Twitter poll, just 2% of the almost 850 respondents say that they will allow themselves to be tracked when an app asks their permission. On the opposite end of the scale, we have almost 72% of people saying that they will tap the “Ask App not to Track” button.

Notably, almost a quarter of those who responded say that they will make their decision on an app-by-app basis. 4% said that they needed more information to be able to decide what action they would take.

Users also have the option to prevent apps from even being able to ask permission to track them, with some people replying to our tweet to say that they’ve gone that route instead.

The addition of ATT is another example of the way Apple continues to grow iOS 14 since its release towards the end of last year. This is perhaps the biggest change we’ve seen to iOS without a whole new version number. Facebook and other ad companies are clearly less than pleased with its arrival.